Lolita Pop launched its debut summer collection, "A Midsummer Night's Dream", on 07/07/07 at 7.07 p.m, local Hawaiian time. It is therefore logical to conclude that the jewellery boutique is based in Hawaii, USA. However... it is not. We needed a time and date for our launch and due to our boutique going global (thank you, world wide web), we picked a random summery location for our summer line. To be honest, it was down to Hawaii, Bangladesh and Tanzania, but Hawaii won after we encountered some minor disagreements with a few four-legged Tanzanian and Bangladeshi natives featured in our Jungle Book jewellery collection. Of course, we threatened them violently with elephant tranquilisers, zoos, dismemberment and poaching...

... till we remembered that we were against that.

After said squabble, the aforementioned creatures cheerfully decided not to show up for our Midsummer Night's Dream photo shoot, so you might have noticed that we've substituted our animal models with badly-disguised humans. Regrettable, but necessary.

Lolita Pop jewellery is designed, conceptualised and hand-made by Natalie Faye, who has turned 21 exactly four times. She is an actress on a much-needed hiatus from the madness of the entertainment world, and a not-so-starving children's author who adores food (and is far too greedy to ever starve). Always imaginative, seldom rational and never logical, Natalie creates jewellery that serves as a mirror reflection of her whimsical mind, flights of fancy, fondness for classic fairy tales, great love for the ocean, constant desire for tasty treats and passion for travelling the globe.

While she tumbles down the rabbit hole in search of imaginary things, her business partner-in-crime and godsister (not in the Al-Pacino-in-Scorsese-film sense), takes care of your orders, half the jewellery-making responsibilities and our accounts, supplies and money. Non-Mafia-esque Godsister is extremely good at what she does, though even if she weren't, it wouldn't matter because Natalie is a dyscalculiac who can't count anyway. But for now, as Non-Mafia-esque Godsister prefers to be anonymous, let's just call her Ant Jelly. Every jewellery designer needs a mysterious partner whom no one knows in order to keep everyone guessing. It's like playing 'Where's Waldo?' without knowing how Waldo looks like. Curiouser and curiouser? Wait for Chapter 7 of the Lolita Pop story to find out.

Bold, statement pieces with a theatrical flair form the core of our jewellery collection, and we draw inspiration from an ecclectic variety of things - from the nursery rhyme about an old woman who lived in a shoe, to the eccentricities of Holly Golightly in Breakfast At Tiffany's, to visions of useless aristocrats dancing on yachts in Saint Tropez to the melodies of Yé-Yé girls in the 1960s, and even Boris (high fashion model, Rachel Clark's, grumpy pet turtle).

All Lolita Pop jewellery is hand-made unless explicitly specified otherwise. The pieces are crafted with utmost care and attention to detail, and each comes with its very own Lolita Pop box, adoption certificate and hand-written serial number.

Lolita Pop would like to thank Mark and Juliana Low, John and Wendy Lim, Kang Nelly, Celine Lin, Evelyn Maria Ng, Alison Godfrey, Charlie Goldsmith and Vlad Kanigher at Cassette, Benedict Koh, Iris Judotter and Nate Tjoeng, Paul and Margaret Lee, Francis and Jennifer Lee, Patrick Lim and Veronica Choo, Faz Abdul Gaffa, Gala Darling, Elise Keller, Sophie De Bellemarie, Bryony Thorpe, Pamela Andrews, Sabina-Leah Fernandez, Peter Nguyen, Khoo Hwee Sing, Claudia Kishi, H.R.H Snowy Poofpoof Cheeselove Curlington Fluffles III, Rachel Clark's turtle (Boris, R.I.P) and all our friends and loved ones who have given us incredible help, generous contributions, precious inspiration or invaluable support in ways both big and small!